A transition from “Conservation through Tourism” to our organization’s founding motto, “We Serve, We Conserve.” We pioneered this idea and put it into practise at the community level. When tourism soared in national parks, more jobs and a local economy resulted, this motto was realised. It was then time to expand our mission to include “We Serve, We Conserve.” What began as a pioneering online wildlife tour company has expanded thanks to recommendations from its previous customers, and that was clearly made possible by the excellent services provided by our team. All of our values and deeds are guided by this creed. Profits come after the needs of the people.